Latest articles

Google’s Mobile Emphasis on Search Rankings Makes Responsive Design a Must
Posted by Carlos Munoa, Principal, Ecommerce Marketing, NetSuite
If the need for a responsive ecommerce website wasn’t already abundantly clear to any businesses with a website, Google’s announcement last week that it would includemobilefriendliness of websites as a ranking signal should put to rest any reservations about adopting responsive web design. In fact, it’s now an imperative for any business that hopes to survive online. View Full Page Close
Cloud ERP Boosts Manufacturers’ KPIs, Research Finds
Posted by Gavin Davidson, Industry Lead, Manufacturing, NetSuite
Moving to cloud-based business systems is bringing tangible benefits to manufacturers by enabling significant improvements in key performance indicators (KPIs), a recent study has found. SL Associates, a research firm, surveyed leading NetSuite customers including CMP Corporation, Shaw Industries Inc., Eemax, and Data Physics Corporation. Using the KPIs that manufacturers themselves considered most critical to their business, the survey quantified improvements achieve in a variety of areas, from financial management tomanufacturing efficiencies and IT costs, since moving to NetSuite. View Full Page Close
Advertising and Finance Experts Discuss Need for Transparency at ANA Show
Posted by Chris Hering, Director, Vertical Market Lead, Advertising, Media and Publishing
Brand/Agency negotiations are at the front of the conversation. "Buyer beware" isn’t how corporate marketing managers have traditionally thought of their ad agencies. But marketers have been asking tough questions, especially amid talks of ad fraud and recent charges of pervasive agency kickbacks. They want tangible proof of their ads' impact and greater transparency into the process. View Full Page Close
Qlik Deploys NetSuite to Manage Global Business
Posted by Adrian Bridgwater, Guest Blogger
Data visualization software provider Qlik detailed its deployment of NetSuite at the annual SuiteWorld conference and exhibition this week. Qlik has replaced Microsoft Dynamics NAV (Navision) with NetSuite OneWorld, a cloud-based business management software designed to serve the complex multinational needs of midmarket organizations with business functionality to adjust for currency, taxation and legal compliance differences. View Full Page Close
For anyone who doubts the impact that cloud-based services resource planning (SRP) products can have on a professional services organization, Jeanne Urich, managing director of Service Performance Insight Research, offered some compelling evidence during her talk earlier this month at NetSuite's SuiteWorld conference in San Jose, Calif. In particular, Urich cited a top UK consulting firm that, thanks to running NetSuite SRP, was able to grow from 300 consultants to about 700 without adding a single employee to its 65-person operations team. Getting such elasticity from technology has become critical for a $4 trillion industry that, even though it's the fastest growing part of the U.S. economy, can no longer simply raise rates to boost profit margins. View Full Page Close
It's probably not a surprise that when Free Flow Wines went to look for an application that would enable it to track its signature wine kegs, it came up empty handed. In fact, Free Flow Wines couldn't find a decent product that could track any kind of returnable asset. Not even NetSuite, which the Napa, Calif.-based company relies on to manage the delivery, returns, cleaning and reuse of its 85,000 kegs, had a module that could perform that task. And, as CEO Jordan Kivelstadt told a roomful of attendees at NetSuite's SuiteWorld conference in San Jose, Calif., "NetSuite wasn't building one any time soon." View Full Page Close
NetSuite customers will be able to get direct access to the intelligence from Dun & Bradstreet’s commercial database under a new partnership announced at SuiteWorld. SuiteCloud: Inherent Flexibility The flexibility of the NetSuite technology stack allowed NetSuite to open up new connection points to Dun & Bradstreet’s database through a SuiteApp, on the SuiteCloud Development platform. View Full Page Close
Why the Time is Right for Distributors to Move to the Cloud
Posted by Ranga Bodla, Wholesale Distribution, Industry Lead
Cloud-based ERP has been around for more than a decade. In fact, NetSuite has a large roster of customers that have been leveraging the power of the cloud for 10 years or more. Yet, many distributors are still relying on aged, on-premise systems. That’s understandable. Removing an existing system and installing new ERP can be expensive and disruptive. But there’s a catch. The cost of not doing anything can be far more expensive and the internal disruption caused by launching a new ERP project pales in comparison to the disruption already going on in the industry that companies running on cloud-based systems are having a hard time adjusting to. View Full Page Close
SEO Efforts are Meaningless Without Quality Content
This is the 5th article in NetSuite’s SEO strategy blog series by Carlos Munoa.
Of all the advice you receive about using SEO to improve your ecommerce website’s performance, the simplest and probably the most difficult to achieve is this – create compelling content. With the Panda update, Google has altered the way it ranks pages. Long tail and broad keywords with plenty of inbound and outbound links will still help, but that’s not enough anymore. Google is now placing less value on links and more value on quality content. It’s why you’ve probably heard the often-repeated phrase, “content is king.” View Full Page Close
Every morning, Simon Talbot, managing director at P3 Medical Ltd., a Bristol, UK-based medical device manufacturer, looks at a NetSuite dashboard with real-time key performance indicators (KPIs) of the company’s manufacturing facility in Bristol measuring total output vs. input, the number of hours the facility is in production as well as a financial valuation of the work being done at the plant on a macro level. Meanwhile, his colleague Ian McEvoy, a director at P3 Medical and the manufacturing counterpart to Talbot’s accounting role, has a similar dashboard, showing him facility production on a job-by-job level. View Full Page Close
How a Single Cloud-Based Commerce System Is Transforming Retail
Posted by Barney Beal, Content Director, NetSuite
Branden Jenkins, NetSuite’s General Manager of Global Retail recently had a chance to sit down with Debbie Hauss, Editor-in-Chief of Retail TouchPoints at our SuiteWorld conference. During the interview, Branden discussed how retailers such as Billabong, Lovesac and Alton Lane are transforming their businesses by focusing on the customer journey and consolidating their multiple, disparate systems onto a single, unified commerce platform in the cloud to better serve their customers across all channels. View Full Page Close
Cloud the New Recipe for Success for Food and Beverage Companies
Posted by Ranga Bodla, Industry Lead, Wholesale Distribution
There’s something special about manufacturers and distributors who sell food and beverages vs. those that produce other products. Not least of which is the fact that these products wind up inside the end customer.
That puts additional strain on food and beverage manufacturers and distributors to track and manage their processes spanning manufacturing, recipe management, packaging and the chain of custody. All of which come with a bevy of external standards they need to meet, such as the US Food Safety Modernization Act (FSMA).
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Liberty Bottleworks
Liberty Bottleworks Accelerates Growth With NetSuiteCommerce
Manufacturer of the Only American-Made Aluminum Bottle Launches New B2C Website, Doubling Online Sales in Just Six Months
SAN MATEO, Calif.—June 1, 2015—NetSuite Inc. (NYSE: N), the industry's leading provider of cloud-based financials / ERP and omnichannel commerce software suites, today announced that Liberty Bottleworks, manufacturer and distributor of the only American-made, 100 percent recycled metal bottle, has launched a new direct-to-consumer ecommerce website,, on NetSuite SuiteCommerce after a rapid three-month implementation. The new website is the next evolution in its growth with NetSuite and enables Liberty Bottleworks to extend its unique and distinctive brand directly to consumers with an engaging shopping experience accessible from multiple devices. Liberty Bottleworks is leveraging SuiteCommerce’s flexibility and advanced functionality to run its entire business from one unified cloud commerce platform that manages everything from ecommerce, inventory management, order management, customer support and financials. View Full Page Close
Thos. Baker SuiteCommerce
Thos. Baker Transforms Commerce Experience with NetSuiteCommerce
U.S. Luxury Outdoor Furniture Retailer Grows Online Customer Engagement by Over 40 Percent with Omnichannel Cloud Commerce Platform
SAN MATEO, Calif.—June 1, 2015—NetSuite Inc. (NYSE: N), the industry's leading provider of cloud-based financials / ERP and omnichannel commerce software suites, today announced that Thos. Baker (, an online and catalog retailer of premium outdoor furniture, has transformed its ecommerce website with NetSuite SuiteCommerce. This change is enabling Thos. Baker to deliver an immersive and visually rich interactive brand experience to its customers via any device while also helping to streamline the business operations of the company. Thos. Baker is relying on SuiteCommerce's flexibility and advanced functionality to run its entire business from one unified cloud commerce platform that manages everything from ecommerce, inventory management, order management, customer support and financials. View Full Page Close
McLaren SuiteCommerce
MacLaren Turns to NetSuite SuiteCommerce to Run Global B2B and B2C Commerce
Baby Stroller Pioneer Launches Five Websites on SuiteCommerce in Just Four Months, Streamlining Business Operations and Demonstrating the Power and Agility of a Single Cloud Commerce Platform
SAN MATEO, Calif.—June 1, 2015—NetSuite Inc. (NYSE: N), the industry's leading provider of cloud-based financials / ERP and omnichannel commerce software suites, today announced that Maclaren, a leading global manufacturer of baby strollers, furniture and accessories, has replaced multiple, disparate systems, including Demandware Commerce, with NetSuite SuiteCommerce to run its global B2C and B2B business from a single, unified commerce platform. Maclaren uses SuiteCommerce to power its B2B and B2C ecommerce, inventory management, order management, marketing, warehouse management, manufacturing, customer support and financials. View Full Page Close
Connecting Up
NetSuite Launches Software Donation Program For Australian Not-For-Profit Organisations
NetSuite Partners with Connecting Up to Help Australian Not-for-Profits Move to the Cloud and Improve Operation Efficiency
SYDNEY—June 3, 2015—NetSuite Inc. (NYSE: N), the industry's leading provider of cloud-based financials / ERPand omnichannel commerce software suites, has announced the exclusive availability of donations of NetSuite's comprehensive suite of cloud business management applications, including ERP, CRM, ecommerce, professional services automation (PSA), NetSuite TribeHR for social human capital management (HCM) and the LightCMS content management platform, to Australian not-for-profits through Connecting Up Inc., an organisation that works to empower Australian not-for-profits through information products, resources and programs. View Full Page Close
Many clients are hesitant when considering a hosted or cloud-based CRM solution. Many negative thoughts may arise…the company data is not resident, what about internet speed/outages, etc. However, there are more reasons than not to have a SAAS (software as a service) solution. First of all , your company data, when hosted by a reputable firm like NetSuite or, is actually more secure, why? It is the core business of the software vendor to keep data secure and non-corrupt. They have redundant data centers and high availability hardware to ensure reliability and availability. Why, because there are economies of scale when you have tens of thousands of users. Cost is a primary driver. Having a full time (large) in-house IT staff, especially for a mid-market firm, is very expensive in both administrative and hardware/software costs. Employing a Cloud solution is basically ‘outsourcing’ part or all of your IT staff, so that you can focus on your core business, which is most likely not IT. The average cost savings is usually over 40% per year. Lastly, the usability of a cloud based solution ensures high acceptance rate of the solution. One of the risks of implementing a CRM system is non-acceptance. Many sales people would still like to keep their data on a piece of paper or in MS Excel. By providing a tool to track leads and forecasts in the cloud, the company can make the sales person more productive, and make the company more productive. Web-based interfaces allows apps that make the salesperson’s admin job more interesting and less time consuming…can you say “iPhone app” to look up leads and notes on a customer? - See more at: